Mi Watch Li Bai Umsebenzi Oyisisekelo: Ukupakisha Kwewashi Elihlakaniphile by Xiaomi

Mi Watch Li Bai Umsebenzi Oyisisekelo: Ukupakisha Kwewashi Elihlakaniphile by Xiaomi is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2020

Mi Watch Li Bai Umsebenzi Oyisisekelo: Ukupakisha Kwewashi Elihlakaniphile

by Xiaomi

Client: Xiaomi

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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The Design

About Mi Watch Li Bai Umsebenzi Oyisisekelo: Ukupakisha Kwewashi Elihlakaniphile

Umbhalo: I-Mi Watch Li Bai ipakethe eyakhelwe iwashi elihlakaniphile. Ibhokisi lakhiwe ngephepha futhi liphethe itreyi eyenziwe ngephulofu yephepha, ngakho akukho pulasitiki elisetshenzisiwe. Ihologram enezinhlangothi ezintathu isetshenziswe endaweni yesibalo yephakethe. Amagagasi amanzi abonakala egeleza uma ibhokisi libukwa ngezingqondo ezehlukene. Ukuphrinta okuqoshiwe ne-inki ekhethekile kukhiqiza kabusha ukubukeka nokuzwakala kwesibalo nebhande. Iwashi lihlala engxenyeni ephakeme yetreyi esikhundleni sokungena ngaphakathi, ngakho iwashi libonakala lintanta. Iphakethe likala u-295 nge-79 nge-49 wamamilimitha.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Mi Watch Li Bai Umsebenzi Oyisisekelo: Ukupakisha Kwewashi Elihlakaniphile iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Mi Watch Li Bai Umsebenzi Oyisisekelo: Ukupakisha Kwewashi Elihlakaniphile ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Mi Watch Li Bai Umsebenzi Oyisisekelo: Ukupakisha Kwewashi Elihlakaniphile iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Dimensions & Packaging: It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
Tags: Smart watch, packaging, 3D hologram, black, technology
Production Technology: The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
Design Challenge: The packaging design of Mi Watch stands out its characteristics of high technology.
Research: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
Inspiration: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
Project Duration: December 2019 in Beijing and finished in February in Beijing, China.
Operation Flow: The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han