Be Er Xiang Twelve Constellations Umsebenzi Oyinhloko: Impahla Yembeko Yembewu Yesihlahla Selanga by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Umsebenzi Oyinhloko: Impahla Yembeko Yembewu Yesihlahla Selanga by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2020

Be Er Xiang Twelve Constellations Umsebenzi Oyinhloko: Impahla Yembeko Yembewu Yesihlahla Selanga

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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The Design

About Be Er Xiang Twelve Constellations Umsebenzi Oyinhloko: Impahla Yembeko Yembewu Yesihlahla Selanga

Umbhalo Wencwadi: I-Be Er Xiang Twelve Constellations ukuklanywa kwempahla yembewu yesihlahla selanga eyadalelwa uhlobo olusha lwebhrendi. Isitsha senziwe ngethinikhali elinesikhwama sepulastiki ngaphakathi, futhi imifanekiso yenziwa ngendlela yokuphrinta yemibala emine. Iphakethe ngalinye lilinganiselwa ku-100 millimitha ububanzi kanye no-150 millimitha ubude. Imidwebo ihlanganisa izinkanyezi eziyishumi nambili nezimpawu zesihlahla selanga. Isihloko sezinkanyezi sakhethwa ngoba siyisihloko esaziwayo kakhulu phakathi kwabantu abasha. Inhloso ukunika ibhrendi elisha ukubukeka okuhlukile nokuheha abathengi abasha.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Be Er Xiang Twelve Constellations Umsebenzi Oyinhloko: Impahla Yembeko Yembewu Yesihlahla Selanga iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Be Er Xiang Twelve Constellations Umsebenzi Oyinhloko: Impahla Yembeko Yembewu Yesihlahla Selanga ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Be Er Xiang Twelve Constellations Umsebenzi Oyinhloko: Impahla Yembeko Yembewu Yesihlahla Selanga iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019