Fortune Express Baijiu Packaging
by Wu yao
- Awarded April 15, 2026
- CLIENT: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.
- 1.245
Fortune Express reimagines wealth deities through youth culture. Five Wealth Gods become chibi figures in Five Elements colors. Presented as blind boxes each baijiu bottle pairs with a plush deity. Gamified unboxing activates collection and sharing turning the product into social currency. Balancing authenticity with modern aesthetics it brings heritage into daily life.
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